Google Home had been displaying this extremely annoying trait
Google has suffered an embarrassing climb down after bombarding users with annoying adverts.
One of the company’s top of the line products allegedly began spouting information on a new film without any warning over the last week.
Now, users with a Google Home smart speaker have successfully campaigned for the company to back down and remove the adverts.
The surprise additions first surfaced late last week, when users complained of adverts for the new Disney film Beauty and the Beast following the usual welcome from the Google Assistant.
“By the way, Disney’s live action Beauty and the Beast opens today,” Google Assistant reportedly told users.
“In this version of the story, Belle is the inventor instead of Maurice. That rings truer if you ask me. For some more movie fun, ask me something about Belle.”
Several users took to Reddit and social media to complain about the intrusion, with some mobile customers also claiming their mobile Google Assistant was playing the advert too.
The Disney remake of Beauty and the Beast is released in the UK this week
However Google initially claimed that the alert was not an advert at all, telling The Verge that, “the beauty in the Assistant is that it invites our partners to be our guest and share their tales.”
This statement understandably caused some confusion – as it pretty closely describes what an advert is.
The company then followed this up with a second statement which looked to clarify the situation a little more.
“This wasn’t intended to be an ad,” Google said, “What’s circulating online was a part of our My Day feature, where after providing helpful information about your day, we sometimes call out timely content.”
“We’re continuing to experiment with new ways to surface unique content for users and we could have done better in this case.”
For now, the advert has been pulled, and is not appearing on Google Home anymore.
Google Home is expected to go on sale in the UK later this year
Google Home is finally expected to arrive in the UK later this month, several months after originally launching in the US.
Google is holding an event on March 28th where we’re expecting it will reveal more information.
There’s no new on pricing or availability at the moment, but with a $129 price tag in the US, don’t be surprised to see it on sale for somewhere between £120 – £150 here.
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Things to ask Amazon's Alexa
Google Home will look to take on the likes of the Amazon Echo in the growing smart speaker market, with the latter proving a major hit in the UK so far.
The smart platform offers a whole new way to connect up your various smart appliances and gadgets, as more and more consumers look to invest in intelligent home products.
The speaker plugs into the wall in your home, and like Amazon Echo, listens out for your every command.
Saying “OK Google” will activate the device, which is the able to carry out a wide range of functions and features.
This includes reading out your upcoming calendar appointments, the fastest route to work, and even replying to any unread emails or text messages.
You can also use Google Home to book or change dinner reservations, check flight delays and even set the heating via Google's Nest.