They are gathering for the World Economic Forum’s annual meeting, which for decades has revelled in its reputation as the place where movers and shakers go to network, do deals and agree policies that affect the planet.
Aside from drinking copious amounts of champagne and late night sing-a-longs to show tunes played on a piano, attendees will discuss topics as varied as globalisation, how to end corruption and artificial intelligence.
One session that catches the eye is “Squeezed And Angry: How To Fix The Middle Class”.
Poor employment prospects and low income growth in many developed countries have led to the rise of populism and attendees will discuss whether policymakers ignored or missed these trends, as well as what can be done to get the middle classes back on track.
Globalisation has transformed lives for the better by boosting business, investment and trade, but its benefits have not been shared equally.
In developed nations the rich have become even richer, while middle and lower classes have seen their living standards decline and financial security crumble.
This urgently needs to be addressed, but I doubt that the orgy of self-congratulation that is Davos will be where it begins.