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UK police have warned about the dangers of the controversial Blue Whale Game
The Blue Whale Game is spreading across the UK.
The sickening viral challenge hopes to push vulnerable youngsters into taking their own lives.
Blue Whale has already been linked to some 130 deaths in Russia – and now the horrifying viral challenge has purportedly come to the UK.
There are hundreds of posts related to the sick trend on social media.
The Blue Whale Game sees youngsters assigned daily tasks by a group administrator, which they have 50 days to complete.
These tasks can include some trivial (watching a horror movie, waking up in the early hours) to the downright horrifying.
Blue Whale is so named because of the way whales will sometimes beach themselves and then die.
Social media is filled with posts warning people against taking part in the The Blue Whale Game
As the tasks become more extreme over the 50 day period, some group administrators have encouraged members to self-harm – with some scoring the shape of a whale into the skin on their forearm.
On the 50th day, group members are purportedly encourage to take their own lives.
Children should remember not to follow the crowd or feel pressure to do anything that makes them feel uncomfortable, the NSPCC (National Society for the Prevention of Cruelty to Children) said in a statement.
A spokesperson said: "Children can find it difficult to stand up to peer pressure but they must know it’s perfectly okay to refuse to take part in crazes that make them feel unsafe or scared.
"Parents should talk with their children and emphasise that they can make their own choices and discuss ways of how to say no.
"Reassuring a child that they can still be accepted even if they don’t go along with the crowd will help stop them doing something that could hurt them or make them uncomfortable."
Instagram now includes a message about suicide when users search for posts relating to Blue Whale
Police are believed to be investigating a number of suicides across Russia feared to be linked to the online craze.
As of yet, Blue Whale has not been proven to be directly responsible for any deaths.
According to The Sun, investigative newspaper Novaya Gazeta claimed: “We have counted 130 suicides of children that took place between November 2015 to April 2016.
“Almost all these children were members of the same internet groups and lived in good, happy families.”
Who ever created this horrible game is sick!
Parents: Please be aware of this "game" talk to your children about it if concerned������ https://t.co/B2j9aS5UdT
— PCSO Kirsty Down D&C (@SaltashPCSO) March 9, 2017
As the sick trend has spread, Instagram has now rolled-out a warning to anyone who searches the social network for posts tagged as Blue Whale.
"These posts may contain graphic content," the warning reads, "For information and support with suicide or self-harm please tap on learn more."
Trawling through posts with social hashtags linked to the challenge reveal images of people cutting themselves, as well as screenshots of online groups promoting some of the tasks set by administrators.
Some reports suggest 130 deaths were linked to the controversial challenge
No deaths in the UK have been linked to the twisted game, but police officers have been quick to warn parents about the craze.
Police Scotland has been made aware of a post entitled 'Blue Whale Challenge' circulating on the internet and its alleged association with incidents involving young people in Russia
Scottish police this week issued a statement about the game.
A spokesperson warned: “Police Scotland has been made aware of a post entitled 'Blue Whale Challenge' circulating on the internet and its alleged association with incidents involving young people in Russia.
“We are unaware of any cases in Scotland, however such issues highlight the importance of parents, guardians and those with responsibility for young people to speak with them about their online activity.
“It is equally important for young people never to feel pressured either online or offline into doing something they are not happy with or could potentially harm them.
“If you have been affected, or know of someone who is or could be involved in this ‘challenge’, we would encourage you to speak to an adult or someone you trust.
"You can also phone 101 for police assistance, or contact the NSPCC.
"You can also report it via the CEOP website or via CrimeStoppers on 0800 111 555 or childline.org.uk/get-support
"As you would in everyday life, we would encourage everyone, young and old to start the conversation and ensure they keep safe whilst online."
- For confidential support call the Samaritans in the UK on 08457 90 90 90 or visit a local Samaritans branch.