Stripper Lotan Carter was the third housemate to enter the Big Brother den tonight after being confirmed last week.
However, after a painful interview with Emma Willis, the 28-year-old caused outrage when he greeted Arthur and Ellie.
Turning to Ellie, he said: "Have you been on holiday? You look black."
Ellie explained that she’d been to party resort Magaluf four times in the past five weeks, but Lotan’s comments were instantly picked up by viewers who were fuming.
Lotan Carter in racism row minutes into Big Brother Big Brother 2017: Confirmed line-up Mon, June 5, 2017
Big Brother 2017: Who are the contestants? Full line-up and details revealed.
Channel 5 1 of 9
Big Brother 2017 confirmed line-up
BB has been on for half an hour and already I've just heard? 'where've you been? You look black'
Big Brother viewer
“‘You look black’… The eyeroll I just did… Please just because you get a tan /fake tan /use a sun bed, you are not black! #BBUK,” tweeted one audience member, which was followed by: "'You look black' yes Lotan keep up that chat and you'll he booted by the time the night's out."
A third hissed: "Did he really say 'you look black' huhhh or am I bugging?"
"DID HE JUST SAY TO HER YOU LOOK BLACK what a mess what an actual mess,” fumed one more, while this particularly disgruntled critic raged: ”BB has been on for half an hour and already I've just heard? 'where've you been? You look black' @bbuk #Bellend."
Logan Carter told a housemate they 'looked black' on Big Brother
Logan told Ellie she 'looked black' on Big Brother
Tonight’s launch show was stung with several bouts of backlash after Emma was forced to apologise when housemates began swearing just 13 minutes into the show.
Arthur said “f**k” while other housemates swore in their VTs which made it on air before the 9pm watershed.
Big Brother continues tomorrow night at 9pm on Channel 5.