Watching videos on YouTube could soon be about to get much less annoying
YouTube fans may soon see an end to irritating unstoppable adverts interrupting their videos.
Google, which owns the world’s most popular video site, has said it will soon stop including 30-second adverts or promo videos that currently show up whenever a user starts viewing.
The company says that the move will help make using YouTube more entertaining and engaging for customers – but unfortunately there’s one crucial caveat to Google’s announcement.
That’s because the move won’t be introduced until 2018, leaving YouTube users with at least ten more months of having to endure unskippable videos.
Google told Campaign that from 2018, it will instead look to focus on other commercial formats that will provide a better ads experience for users online.
“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” a Google spokesperson said in a statement.
YouTube says it will look to change it advertising policies in 2018
However there’s no on whether the decision will affect other intrusive and annoying YouTube advertising tactics that users currently still have to suffer through.
As well as the 30-second advert format, YouTube also currently displays ads in 15 and 20 second versions.
It also shows longer-length “bumper” adverts that take up just five or six second, which will likely become a more common presence on the site after the change.
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The news comes shortly after Facebook announced that it would also start including adverts in to videos it hosts.
The "mid-roll" ads will begin once a user has been viewing the content for more than 20 seconds.
Facebook hasn't yet confirmed when this change will come in to force, and how long the adverts will be, but it’s likely to be a similar length to YouTube’s current format.
Facebook has enjoyed a huge rise in advertising revenues in recent years after it greatly expanded its video hosting capabilities.
Last year the social network was racking up a staggering 100 million hours of video playback per day, with a large proportion of posts now featuring a video.