Facebook could soon be bringing even more adverts to your News Feed
Facebook is set to introduce yet another shake-up into how you browse the site which could leave your News Feed swamped with more and more videos.
The social media giant is planning a change in how it processes videos, which have proved to be one of the most lucrative new ways for the site to make money.
This means that users with a particular taste for video may soon see far more in the near future.
Facebook says many users will not see much of a change
Within the next few weeks, Facebook will start measuring exactly how much of a video you watch when on the site – what it calls “percent completion”.
Facebook believes that the amount of the videos you watch relate to how relevant it is to your interests.
This means that any videos you watch all the way to the end are more interesting, and will then look to display similar content in the future.
“If you watch most or all of a video, that tells us that you found the video to be compelling,” Facebook wrote in a blog post announcing the changes.
“We know that completing a longer video is a bigger commitment than completing a shorter one.”
Facebook claims that many users will not see much difference when it comes to their News Feed.
"While we expect that most Pages will not see significant changes in distribution as a result of this update, longer videos that people spend time watching may see a slight increase in distribution," the company wrote in a blog post.
"So people who find longer videos engaging may be able to discover more of them in News Feed.
"As a side effect, some shorter videos may see a slight dip in News Feed distribution."
Facebook is already ramping up its advert campaigns on Messenger
The news comes shortly after Facebook revealed other changes that will affect its mobile apps.
Facebook Messenger will soon start carrying adverts from businesses within the app itself, giving advertisers even more ways to target users of the social network.
Under the new platform, adverts will appear on the home screen of the Facebook Messenger app, similar to how the service currently shows birthday notifications for your friends.
However Facebook says that the adverts will not appear in any of your conversations – unless you click on an ad in the home screen.
Users will also be able to hide or report specific adverts that bother or harass them via a drop down menu.
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Facebook also recently allowed Messenger users to start conversations with businesses that advertise on the site, potentially allowing a whole new level of interaction between a company and its customers.
The site says that over a billion messages are already being sent between people and businesses on Messenger each month.
Facebook also recently introduced Messenger chatbots, which allow businesses to send automatic messages to a user.