Google is set to give image search a much needed boost
Google is giving its image search function a rather fashionable makeover.
The search giant is introducing a new feature that is says will make discovering new and exciting items you’ll want to buy easier than ever.
Google Image Search will now be able to search within its own photo results to draw out individual items or products which it thinks you will like.
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The new addition, called “Similar items”, uses new machine version technology to detect specific items in other photos.
That means that selecting an image will now bring up a list of items featured in the item for you to browse and buy.
For example, a model’s fashion shot will now display suggestions showing the items featured in these result photos, such as sunglasses, handbags and shoes.
The feature will expand to cover other areas in the next few months, with home and garden categories the first additions.
Similar items uses machine version technology to identify items in the photos
Google says the new addition was inspired by searches for price and availability ranking consistently highly on its image search requests.
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Similar items is live now on mobile internet browsers, as well as the Android Google Search app, with the company planning more expansions later this year.
Companies looking to get their products featured on the service will need to sign up to Google’s schema.org initiative, which will make sure they are included going forward.
The news comes after Google boosted several of its most successful apps and services in recent months.
The company recently updated its Google Maps service to include real-time location tracking for the first time.
Those who have the feature enabled will be able to share their location data with friends and family, enabling them to see exactly where you are at any given time.
Fortunately, Google won’t let people see your location without your express permission first, because as well as being able to set a pre-defined time, the app also lets you opt to share your location indefinitely.