A fleet of around 100 hot air balloons has set off across the English Channel
Around 100 balloons are thought to be taking part in the attempt, which aims to become the largest group crossing of hot air balloons between England and France.
The skies above Dover filled with the majestic, brightly-coloured balloons shortly after 6.10am, when the fleet began its voyage across one of the world's busiest shipping lanes.
The fleet attempts to become the largest group crossing of balloons between England and France
The fleet began its voyage across one of the world’s busiest shipping lanes shortly after 6.10am
The previous record was set in 2011 when 49 balloons crossed the Channel in an attempt organised by members of recruitment firm Datum RPO and the global hot air balloon marketing group, Exclusive Ballooning, who are also behind the latest attempt.
Exclusive Ballooning operations director Andrew Holly said the chance to break the world record for a second time was just “too tempting” an opportunity to miss.
Up up and away Sat, August 9, 2014
Hot air balloons are flown over western England for the 36th International Balloon Fiesta at Ashton Court
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Hot air balloons lift off during a mass ascent at the 36th International Balloon Fiesta at Ashton Court
He said: “I'm always asked about my favourite flights having flown for 20 years all over the world.
This event brings out the adventurer in me and I'm looking forward to this intrepid experience again
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“Without doubt, the Channel crossing flight in 2011 is my number one and the opportunity to repeat this was just too tempting.
“We're delighted to be able to share this experience with so many other friends and balloonists and also give the opportunity to those new younger pilots who were not eligible to take part in 2012.”
Speaking at the announcement of the expedition in December last year, Datum RPO group director James Strickland welcomed the news and said taking part in a previous flight in 2012 had been “truly amazing”.
The attempt is organised by members of Datum RPO and marketing group Exclusive Ballooning
He said: “Having flown balloons all over the world, taking part in cross-Channel flight in 2012, I can honestly say there is nothing quite like it, it was truly amazing.
“Crossing one of the world's busiest shipping lanes in a hot air balloon is a unique and amazing experience, especially in an immersion suit.
“This event brings out the adventurer in me and I'm looking forward to this intrepid experience again.”