Video footage shows the man smiling uneasily as a snake charmer drapes the reptile around his neck in front of holidaymakers in Jodhpur, India.
But in one fleeting, fatal moment, the snake nips the man on the cheek, injecting him with a deadly dose of poison.
At first the man seems unaware he has been bitten, and the snake charmer continues his act.
The tourist was bitten after having the cobra draped round his neck
But after a few moments the man begins stroking his face and can be seen asking the crowd if they can see anything on the side if his head.
A few minutes later the man reportedly lost consciousness and collapsed to the ground.
But rather than taking him to hospital the assembled crowd took him to a local medicine man, who was unable to save him, according to the Mail.
He checks his head after being bitten – moments late he is said to have collapsed
There are more than 270 types of cobra in the world.
Most carry a lethal, fast-acting venom than quickly spreads through the victim's bloodstream causing swelling, respiritory failure and ultimately death.
If not treated immediately, a human can die of a cobra bite within 30 minutes.
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