Tottenham are building their new 61,000-seater stadium in time for the 2018/19 season.
They are building the new ground on the site of their current home White Hart Lane, meaning they will have to play next season's home games away from north London – most likely at Wembley.
And The Times claim Spurs chairman Daniel Levy is willing to shed the name White Hart Lane from the new stadium, in order to finance it.
According to reports, Levy hopes that by rebranding the stadium with a sponsor could generate £400m towards the cost of construction.
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Tottenham Hotspur are in the process of building a new 61,000 capacity stadium on the site of White Hart Lane, due to open at the start of the 2018/19 season
Spurs believe their new home will have cost them around £750m once completed – £350m more than the original estimates when they broke ground.
Such a huge sponsorship would likely mean Spurs sacrificing the naming rights for their new home for many years.
They have already agreed a lucrative deal to bring NFL regular season games to north London, having witnessed the success of Wembley staging American football.
Arsenal agreed a £100m deal with Emirates back in 2004 to sponsor their new stadium – which they moved into in 2006 – for 15 years.
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Tottenham are building their new stadium next to White Hart Lane
Spurs plan to have their new ground built for the 2018/19 season
Spurs want to raise £400m for their stadium naming rights
That deal was extended in 2012 when Emirates paid £150m to put their branding on Arsenal's shirts until 2019 and extend their stadium naming rights to 2028.
The report also claims Chelsea will NOT look to sell the naming rights of Stamford Bridge when they complete their renovation of their home ground.
Stamford Bridge is due to be expanded to 60,000 seats at a cost of around £500m.
The push to extend stadiums in the Premier League has grown in recent years, with Liverpool increasing Anfield's capacity to 54,000 seats by adding another tier onto their main stand at a cost of around £114m.
Liverpool have refused to sell their naming rights for Anfield, as have Manchester United, whose Old Trafford ground remains the largest club stadium in the country at 75,600.
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Can you name these famous football stadiums and the teams that play in them from these aerial shots?
Manchester City also added an extra tier to their stadium, which has been sponsored by airlines Etihad for seven years following the takeover of the club by Khaldoon Al Mubarak's Abu Dhabi consortium.
Everton are looking to relocate away from Goodison Park – although decade-long efforts to initiate a move have hit numerous hurdles.
The Kirkby Project was proposed, which would have seen a new ground built in the Kirby area of Merseyside along with a supermarket attached.
Other stadiums in the Premier League to have sponsors attached are Bournemouth's Vitality Stadium, Hull's KCOM, Leicester's King Power, Stoke's bet365 Stadium and Swansea's Liberty.
St James' Park remains probably the most controversial stadium sponsor, when Newcastle owner Mike Ashley splashed his company's Sports Direct logos all over the ground.
Ashley claimed it was to promote the branding potential of sponsoring St James' Park to other companies. Wonga took up the naming rights in 2012.