This week, the BBC debuted their controversial new series The Moorside, which follows the shocking case that saw Karen Matthews drug and hide her daughter before reporting her missing to allegedly gain her reward money.
Callie Brown, 17, told audiences she was desperate to see Shannon again and was asked by hosts Eamonn Holmes, 57, and Ruth Langsford, 56, to make a plea to the teenager in case she was watching from home.
However, viewers felt the proposition clearly made Callie uncomfortable as she awkwardly stumbled through a response.
“All I can say is, Shannon I love you and I just wish I could get to see you,” she said.
Shannon Matthews' friend makes a plea to teenager on This Morning
Moorside: The real story
Tue, February 7, 2017
Moorside: The new BBC drama follows Sheridan Smith, as Julie Bushby, in the search for missing school girl Shannon Matthews. Here's the real story behind the programme.
1 of 20
am I the only one who found this interview distasteful
This Morning viewer
Critics said the ITV show hit “new lows” as they called for Shannon to be able to move on with her life.
“Am I the only one who found this interview distasteful. Let Shannon get on with her life not send messages to her #ThisMorning,” fumed one viewer, as another agreed: “How can they interview a girl who was 7 at the time Shannon went missing and doesn't even see her now? Ridiculous.”
One particularly disgruntled viewer hissed: “Shame on This Morning stoops in obtaining ratings with Shannon Matthews Drama & interviewing young girl with part in the drama.”
Karen Matthews was jailed for four years for the fake disappearance of Shannon
Callie Brown said she was desperate to see her best friend Shannon again
“If [Shannon’s] watching this now she's probably thinking oh ffs can't I just get on with my life without having to relive it,” roared one more, which was followed by: “Plunging new lows #thismorning couldn't think you could go lower than the interview with the paedophile apologist wife….”
Karen, who maintains her innocence, is now said to be too scared to leave the house since The Moorside aired this week – eight years after she faked her daughter’s disappearance.
This Morning airs weekdays at 10.30am on ITV while The Moorside concludes on Tuesday at 9pm on BBC One.