Dyson has launched a campaign to find new talent
Dyson has been making ground-breaking gadgets for over 20 years but its business is slowly changing.
Although the humble vacuum is still a hugely important product for Dyson, the British firm is now venturing in to new territory with smart gadgets top of its agenda.
These internet connected devices are not only packed with the latest hardware but filled with software that allows them to be powered by your smartphone.
With Dyson keeping pace with this new technology it's now on the lookout for the brightest software engineering minds.
And it's come up with an innovative way to discover new talent.
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To attract the best talent, the company is hosting a pop-up challenge in London, this weekend, where players will traverse Dyson's Smart Rooms: a series of themed spaces encoded with cryptic software-based challenges to be solved in teams.
The four stages will test applicant’s tenacity, ingenuity and problem-solving approach.
The players will enter The Smart Rooms, where they must complete a variety of engineering cryptic challenges.
Participants advance to the next room only once they solve the problem in their current room.
If they happen to get stuck, players can then ask for help via a Twitch live stream which anyone can join during the weekend.
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Speaking about the new initiative, Max Conze, Dyson CEO said: "Dyson’s ambitions are enormous.
"The Smart Rooms have been designed to reward those willing to relentlessly question convention, to find new solutions for everyday problems. Only the bold need apply.”
Dyson recently opened its new £250m campus in Malmesbury, Wiltshire.
Currently home to 2,500 Dyson people, the campus provides engineers with 129 laboratories, space for hands-on prototyping, designing, alongside breakout spaces for collaborative projects.
In addition a new Dyson Software Hub has opened in Bristol.
This team will be focussed on future connected technology, developing mobile applications and cloud services and supporting their growing range of connected machines.