'I'm NOT craving publicity' Bradley Wiggins defends decision to compete
The Olympian told Digital Spy: "This isn't a celebrity show, this is people from the public eye competing for a winter sports show.
"Jason [Robinson] and Robbie [Fowler] aren't from that world," the gold medallist noted.
Bradley went on to argue that The Jump is more challenging than typical reality shows.
"It's not like we're on Big Brother – craving that [publicity], or desperate celebrities trying to enhance our name, we're taking up the challenge of this," he explained.
The Olympian has recently suffered an injury on the show
Bradley said that The Jump is more "challenging" than other shows
The Jump 2017: Meet the contestants
Mon, January 30, 2017
The Jump kicks off with a brand new series next Sunday and now the first official images show how well this year's contestants are pulling off their bright lycra suits.
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The Jump 2017 contestants
It's not like we're on Big Brother
Bradley recently hit headlines when it was revealed that he suffered a torn calf muscle during the slalom race shown on Sunday's live show.
The cyclist received treatment after he pipped comedian Mark Dolan to the line and won the race.
Despite the injury, a Channel 4 representative confirmed to Express.co.uk that Bradley received treatment, but is still in the competition.
Vogue Williams was the first to quit the 2017 line-up after suffering an injury
Josie Gibson was the first to leave the competition after refusing to do the ski jump challenge
The Jump's first casualty came in the form of Vogue Williams who was forced to quit the show due to an injury.
Ex-Big Brother housemate, Josie Gibson, was the first to exit the competition after failing to complete the ski jump challenge.