Let It Shine follows Gary Barlow, 46, equipped with his panel made up of fellow “stage stars”, Dannii Minogue, 45, Martin Kemp, 55, and Amber Riley, 30, in their bid to find a boyband fit enough to belt out the songs of Take That for a new touring musical, titled The Band.
However, Friedman, whose shows include Harry Potter and the Cursed Child, has claimed the BBC are using public spending to give “free advertising” to Barlow’s new stage conquest.
"I do have a moral issue," Friedman told Radio Times, while moaning about the Saturday night talent show. "I still find it difficult to understand how a public corporation can be funding a commercial operation. And I have put my money where my mouth is.
“I have been approached many times to do such things but I don't believe it's how we should be putting our shows on."
BBC • GETTY
Let It Shine is morally wrong, according to theatre producer Sonia Friedman
Theatre talent shows through the years
Wed, November 16, 2016
As Gary Barlow launches new talent show 'Let it Shine' to find the stars of a Take That musical, we look at the successful musical theatre talent shows of the past.
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Let it Shine – The new BBC show will see Gary Barlow looking for five young men to star in a new Take That musical
I find it difficult to understand how a public corporation can be funding a commercial operation
Sonia Friedman slams Let It Shine
Though, she did appear as a judge on Channel 4 show The Play's the Thing in 2005, which saw Friedman scour through 2,000 playwright submissions to launch On The Third Day, the play by amateur Kate Bette which was eventually staged at the New Ambassadors Theatre in June 2006.
Friedman also slammed the BBC’s previous formats, including How Do You Solve a Problem Like Maria? and Any Dream Will Do – both of which were lead by Lord Andrew Lloyd Webber, 68, for following a similarly corrupt code.
Regardless, Let It Shine has proved to be a surprise triumph among audiences, pulling in a respectable six million viewers week-on-week.
Friedman accused the Let It Shine of using public money for 'free advertising'
Let It Shine has proved popular among BBC audiences
Although, it continues to trail behind ITV’s rival The Voice UK in the ratings, which has pipped Barlow’s series to the post for the past two consecutive weeks running.
The latest edition saw Kemp get mocked by a contestant over his “wooden” acting, while Barlow was stunned by a Robbie Williams look-a-like.
Let It Shine continues this Saturday at 7pm on BBC One.