The new Standard Swedish is aimed at making the language more inclusive for migrants
The “new Standard Swedish” is being developed so people with non-native accents do not feel excluded from the jobs market.
According to Lernia, a staffing and training company campaigning for the new Standard Swedish to be used, the new dialect is more representative of Sweden in 2017 and they hope it will replace the neutral form of Swedish heard in recorded public messages.
The new form of Swedish has been developed by linguist Mikael Parkvall by mixing together accents and dialects commonly spoken across Sweden.
Things are beginning to resemble the Soviet system in which everything that has gone before in history is erased
Swedish Flashback user
It has already being used by the Scouts and Stockholm University’s library.
However, the public has not accepted the dialect with such warmth, with some accusing the Government of ruling the country like the Soviets by "erasing history".
In 2015 Sweden was overwhelmed by 160,000 asylum applications
Ina Tzacheva, a training manager at Lernia, told Swedish media: “We want to focus on how a person’s accent is not reflective of their skills and expertise.
“We cannot exclude people just because they do not speak in the same way as we do.”
The company is hoping the “new Standard Swedish” will become the default accent across the country and is asking companies to adopt it in a bid to “modernise” Sweden.
Ms Tzacheva, added: “We are looking for organisations, companies and sites throughout Kalmar County who want to help modernise the sound of Sweden.”
Get Quotes on Home Insurance
Companies who have already adopted the dialect are championing its use, however the public’s reaction has been largely negative.
Swedes took to Flashback, Sweden’s largest online language forum, to complain about how the new dialect made them “shudder” with discomfort and accused the Government of riding roughshod over their culture.
Policing the migrants
Fri, December 9, 2016
As migrants clash with each other in over crowded camps across Europe, we take a look through the hard task of policing the migrant crisis in Europe.
1 of 107
An African migrant is helped by emergency personnel after crossing the border fence between Morocco and Spain's north African enclave of Ceuta
One user, wrote: “We are Sweden, you will be integrated. Resistance is futile.”
Another said: “So now they abolish the only national form of Swedish. It does not exist.
“Things are beginning to resemble the Soviet system in which everything that has gone before in history is erased.”
While migrants are causing problems in some parts of Sweden, some Swedes are keen to welcome them
Thousands of migrants have arrived at Sweden's train stations in the past two years
CaptainNemo, wrote: “Just listened and a shudder of discomfort instead of a uniform pronunciation, it migrates between different dialects and even foreign accents.”
Both the Scouts and Stockholm University are very pleased with the new dialect.
Caroline Thunked, from the Scouts, said they are “proud and pleased” to be the first company to use the new Standard Swedish.
She said: “As an organisation that is active in criticising societal norms in several areas, this now adds a new dimension, namely how we sound when we welcome new and existing members on our switchboard.”
Birgitta Lindgren Hallmark, staff librarian at Stockholm University, said the institution hopes recordings in the new dialect will “increase people’s feeling of belonging regardless of pronunciation”.
Sweden has been struggling with a growing migrant population, with many against the numbers arriving while others are protesting to allow them in.
The city of Malmo in southern Sweden has become a battleground, with the Sweden Democrats Party last month saying it is time for the military to be called in as violent crimes sweep the city.
During the summer last year more than 70 cars were set alight by thugs believed to be migrants.
On New Year's Eve, police were forced to admit the city was not safe as migrant gangs sent fireworks into crowds and chanted "jihad" in front of terrified locals.