The Good Morning Britain presenters clashed after Piers Morgan, 51, lashed out at "rabid feminists" who have taken to the streets of major cities, including London, Washington and Los Angeles, following Trump’s inauguration as the 45th President of the United States.
"I'm planning a 'Men's March' to protest at the creeping global emasculation of my gender by rabid feminists. Who's with me?" he teased on Twitter.
Naturally, countless of impassioned tweeters immediately caught the bait, and in turn, Morgan was faced with his daily dose of backlash on social media, lead by his GMB co-host Susanna Reid.
“You know you sit next to a feminist every morning, right?” the graceful host hit back.
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GETTY • ITV
Susanna Reid and Piers Morgan in row over Women's March against DonaldTrump
Good Morning Britain talks politics
Tue, January 10, 2017
Good Morning Britain hosts Piers Morgan and Susanna Reid talk politics with Theresa May, Nigel Farage, Donald Trump and more.
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Good Morning Britain talks politics with Donald Trump, Theresa May, Nigel Farage, & more
Are you marching today then
“Are you marching today then?” asked the troublesome presenter.
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Of course, this isn’t the first time Reid and Morgan have come to blows on the microblogging site. Just this week, Pointless host Richard Osman was forced to intervene as Reid defended Gary Lineker, 56, from the former Britain’s Got Talent host after he praised Barack Obama.
"President Obama's days in the White House are over. Whatever you consider his legacy to be, he's clearly a decent, honourable, fine man,” wrote the Match Of The Day presenter.
Chelsea Handler and Charlize Theron at the Women's March against Trump in Wahsington
Theron was in tears as she marched against President Trump
Although, Lineker can clearly handle himself as yesterday he accused Morgan of “falling out of Trump’s a***”.
Morgan’s comments come as hundreds of stars joined the global protests today, including Charlize Theron who broke down in tears at a rally in Washington.
Two of Morgan’s sworn enemies, Lily Allen and Charlotte Church also took part, with the latter using the event to dismiss God with a bizarre placard.
Good Morning Britain airs weekdays at 6am on ITV.