Microsoft is ramping up the price of its most premium device
Microsoft has increased the UK prices for its premium Surface Book laptop in a move reportedly caused by Brexit.
The flagship Windows 10 device is set to cost £150 more after Microsoft blamed the rising costs caused by the declining value of the British pound following the Brexit decision.
This represents a price rise of around 11 per cent, with the cheapest version of the device now costing £1,449 from the Microsoft UK Store.
The increase was first spotted by TechCrunch, and seems to have come in force today – bad news for anyone looking to snap up a new device.
A Microsoft spokesperson told the site the costs were down to “adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics.”
The price rises only affect products and services purchased by individuals, or organisations without volume licensing contracts, the source added.
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The price hike is not the first introduced by Microsoft since the Brexit decision, as the company appears particularly affected by the UK's move.
Last year, the computing giant said it would be raising the price of its cloud computing services in the UK by more than 20 per cent as it looked to “harmonise prices” across Europe.
However the company has pledged its support to the UK, saying it will not move its operations elsewhere in Europe.
Microsoft stated last month that it has no plans to leave the UK, and that it is still hoping to continue with its “significant” investment in the country.
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The Microsoft Surface Book is the company's premium laptop
Several other technology firms have issued price rises in the period since the Brexit decision, with many choosing to blame the declining power of the pound.
Earlier this week, speaker maker Sonos announced that the cost of some of its leading products would be increasing by up to 25 per cent.
"We pay for everything we make in US dollars," the company announced in an official statement.
"Over recent months, there has been a significant change on the US Dollar to GBP exchange rate.
"As a result, our existing pricing has become unsustainable and, like many other companies, we have to increase prices for all products priced in GBP."
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Apple also recently added as much as £300 to the cost of an iMac, and a wallet-busting £500 to the top of the line Mac Pro.
Lenovo, this world's largest PC manufacturer, said that it would also be introducing a 10 per cent price rise across its computer range, with Dell also revealed a similar rise.
Asus, another of the world’s leading laptop makers, confirmed it would be raising prices by around nine percent from October.
This will mean that anyone looking to buy a new Asus PC now could find themselves paying far more than previous months.