Sonos Play 1, and the rest of its smart speaker portfolio, have seen a price increase
Another day, another hugely-popular technology company increases its UK prices in the wake of the Brexit vote.
And these price hikes are far from insignificant – with the US company announcing that all of its popular speakers will now be subject to an increase of up to 25 per cent.
Like rival manufacturers before it, Sonos has cited Brexit and the devaluation of the British Pound as the primary driving force behind its decision to bump its prices.
"We pay for everything we make in US dollars," the company announced in an official statement.
"Over recent months, there has been a significant change on the US Dollar to GBP exchange rate.
"As a result, our existing pricing has become unsustainable and, like many other companies, we have to increase prices for all products priced in GBP."
Sonos speakers will see a price hike across the UK, with some speakers increasing by £100
Unsurprisingly, the news of the post-Brexit price hike has not gone down well with consumers, with some lambasting the move as "outrageous" and "business suicide".
"Really disappointed Sonos is jumping on the Brexit bandwagon as an excuse to raise prices," one Sonos customer posted on the firm's forum boards.
"Sonos will not be top of my list when it comes time to upgrade."
The refreshed pricing tiers will see some Sonos speakers increase by as much as £100.
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The entry-level Sonos Play:1 – the compact speaker is getting a £30 price rise, taking its asking price from £169 to £199.
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Elsewhere, the larger Play:5 is due to get a £70 price hike, taking its RRP to £499, while the Sonos PlayBar is being handed a new £699 asking price – an eye-watering £100 increase.
The news of the upcoming price increase follows Sonos last week confirming its speakers were about to get Alexa support.
Fortunately, the price rise isn't going to be brought in with immediate effect, leaving those keen for a new speaker time to avoid forking out additional fees.
If you're after a new Sonos speaker, you're going to need to act fast though, with the price hikes coming into force later this month.
Sonos are preparing to increase UK prices because of the vote to leave the EU
The connected speaker specialist has confirmed the price rises will officially take force on February 23rd, leaving you nine days to snap up a new speaker setup without breaking the bank.
Sonos isn't the first manufacturer to introduce Brexit-based price increases. Apple has already added as much as £300 to the cost of an iMac, and a wallet-busting £500 to the top of the line Mac Pro.
Elsewhere, Microsoft, OnePlus, Tesla and HTC have all added their own price increases.