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Sky-owned NOW TV has confirmed its prices will increase next month
Now TV customers could be faced with a price rise for their summer viewing – including Game of Thrones, Sky has confirmed.
The online video service, which first launched back in 2012, offers viewers the chance to stream premium Sky content – including movies, entertainment, and sport – live or on-demand with a daily, weekly or monthly rolling subscription.
Now TV customers are currently charged £6.99 a month for the Entertainment Pass, which includes access to 11 channels, including Sky Atlantic, Comedy Central, Sky 1, Fox, ABC, Sky Living, and more.
However, that price is set to increase to £7.99 on August 15th 2017 – which falls just before the final two episodes of the seventh season of Game of Thrones air on Sky Atlantic.
This new price rise means Now TV is more expensive than video on-demand rival Netflix, which charges £7.49 for its HD streaming plan (Netflix does offer a standard definition plan for £5.99 a month).
Sky and Now TV remains the only place to watch HBO shows at the same time they are broadcast in the United States – a key selling-point for any Game of Thrones fans trying to avoid spoilers.
Only the Entertainment Pass, which includes access to 11 premium channels, will see a price increase
Sky confirmed its upcoming price increase to Express.co.uk.
A spokesperson for Now TV said: “Over the last two years we’ve given our customers more channels, new features, and expanded our offering to more than 8,000 individual episodes, including 250 box sets – and until now, we’ve done all that without putting up prices.
"Today’s change will allow us to continue to invest in more great content for the Entertainment pass, bringing customers’ even more exciting new shows and innovations.”
Prior to this newly-announced price hike, the last time Sky increased the price of its Now TV Entertainment package was 2014, when the Entertainment Pass was bumped from £4.99 to £6.99.
It’s worth pointing out Sky TV has added two more channels to the TV Entertainment Pass – Viceland and Nat Geo Wild – since its last price change.
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The company has also added an additional 250 hours of documentaries since February.
Daenerys Targaryen in pictures Fri, March 10, 2017
Game of Thrones star Emilia Clarke as Daenerys Targaryen in pictures.
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Emilia Clarke as Daenerys Targaryen in pictures
Now TV is now available on more than 60 different devices, including the dedicated set-top boxes.
The latest price increase comes days after Sky took the wraps off its biggest shake-up to Sky Sports in years.
The UK broadcaster is ditching its traditional channel line-up – Sky Sports 1 HD, Sky Sports 2 HD, etc – and replacing it with an entirely-new set of channels, focused on individual sports.
All of the action from International and European Rugby Union, Rugby League, Tennis, Boxing, NFL, GAA, Darts and WWE will be broadcast on the Sky Sports Arena and Sky Sports Action channels.
Sky Sports will also introduce new subscription plans for customers – with prices starting from as little as 60p a day for one channel.
In an announcement on its corporate blog, Sky confirmed the new package will include ten channels and will cost the same as the existing Sky Sports package, some £27.50 per month.
This price will remain frozen for 12 months, the UK broadcaster reassured.
The complete line-up includes – Sky Sports Main Event (Channel 401), Sky Sports Premier League (Channel 402), Sky Sports Football (Channel 403), Sky Sports Cricket (Channel 404), Sky Sports Golf (Channel 405), Sky Sports F1 (Channel 406), Sky Sports Action (Channel 407), Sky Sports Arena (Channel 408), and Sky Sports News (Channel 409).
Existing customers will receive the new Sky Sports package automatically and the new channels will replace the existing line-up.
But the biggest changes are available to new customers.
Sky Sports SHAKE-UP – 10 new channels introduced, as UK drop to 60p a day Mon, July 10, 2017
SKY TV has announced one of the biggest shake-ups to its service in years – with a complete overhaul of its Sky Sports line-up
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Sky Sports now includes a slew of new channels dedicated to specific sports
For the first time, Sky Sports will now offer something for fans who do not want to sign-up for the full breadth of sports, but are only interested in a specific sport.
The new shake-up is designed to appeal to these customers, offering them the flexibility to subscribe to any individual channel package at a new price.
One channel pack will be available for just £18 per month, two for £22 and three for £26.
Managing Director of Sky Sports, Barney Francis said: “We're dedicating channels to some of our biggest sports, launching a new way to watch the best live action and offering even better digital products too.
“Sky Sports is giving customers even more choice and channels at the same price for another 12 months, while opening up new ways for sports fans to join.
“If you love Premier League, you can enjoy it for as little as 60p a day or you can have the full Sky Sports package for less than £1.”