The shop dummy – named Fred – is just 5ft tall and he wears a hefty 44inch trousers
One Italian clothing outlet has decided to give hope to its larger customers by unveiling the new style model – nicknamed Fred – in its shop window.
Standing just 5ft tall, Fred wears a hefty 44inch trousers and large size shirt – untucked – but that doesn’t prevent him from displaying the latest trends.
But even though he is stout with a pout he has become a huge hit after taking pride of place in the window of Nero E Bianco in Derby city centre.
The idea is that shoppers can see that, no matter what height you are and where your curves happen, fashion can look good.
He is fast becoming our shop mascot
Andy Holmes – Fashion stylist
Fred even has his own Twitter account and shoppers have started following him on photo-sharing app Instagram, where there is a picture of him modelling a spring combo.
Yesterday he was sporting slacks, socks, a funky shirt, leather man-bag, goggles and, in his hand, he was clutching aviator headgear to top off the outfit.
Directors of Nero E Bianco, Michael and Jill Balance, found Fred online and brought him to their front window a month ago.
Fred even has his own Twitter account
Fashion stylist at the store Andy Holmes said: “He is fast becoming our shop mascot. Everything he is is what we want people to get from our store.
“He was actually in the basement for a while as we didn’t know where he should go. But, as our store is different, we like it that he is too.
Get Quotes on Home Insurance
“We don’t stock many of each item here so, if you shop here, you might be just like Fred.”
Fred’s social media tagline is “Being different is always better” and word on the street is that people agree.
Simon Ellis, 48, and his wife Lisa, 46, from Alfreton, were passing by during a shopping trip in the city. Simon said: “He’s great. Really eye-catching.
"I reckon loads of blokes will see him, see his belly, and say yeah, that’s real.
Fred’s social media tagline is ‘Being different is always better’
“And he’s got short trousers on which are almost impossible to find anywhere, I know what that’s like! We are Fred fans!”
Stylist Andy added: “I see people walking past, they pause for a moment, smile and even laugh, so it’s great to see.”
Writing on Facebook Lisa Marie said: “Awesome! Well done for making a start on “real life” mannequins! We are all different shapes and sizes and it will draw in a wider range of customers.”
Debbie Seeley added: “I’m waiting for Fred to come alive !!! He looks so real.”
While Steff Clampster wrote: “Reminds me of Harold Bishop.”