Samsung Galaxy S7 has a new budget rival
There's no question that Samsung's Galaxy S7 Edge was the best phone of 2016.
This stunning smartphone won every award going last year and, with its beautiful design, market-leading camera and fast performance, it's not hard to see why.
However, there is one big issue with the S7 Edge and that's its eye-watering price.
Prices for this device start at £639 which puts it firmly out of reach of many consumers.
Earlier this month Samsung revealed that it was launching a new range of phones aimed at customers who want something a little less expensive.
The new A3 and A5 includes many of the S7's high-end features but all squeezed into a lower priced package.
Samsung's new phones are now available to pre-order with prices starting from £279 – over half the price of the S7 Edge.
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Samsung Galaxy S8 will get a dramatic new design, with no buttons, and an edge-to-edge display
If you fancy one of these latest mid-range devices you'll be treated to an all-metal frame and 3D glass back which Samsung says draws on its premium design heritage.
There's two sizes to choose from with the A5 featuring a 5.2-inch display and the A3 including a slightly smaller 4.7-inch screen.
Both of these displays include always-on technology allowing users to check for key notifications without waking up the device and wasting precious battery life.
Like the premium Galaxy S7, the new A series are rated IP68 which means they can cope with a dip in water and are resistant to dust.
There’s also an enhanced rear-facing camera and taking selfies has been made much easier for the user with the ability to touch anywhere on the screen to snap a high-resolution snap of your face.
The A series also uses the display as a front flash which should help improve low light shots.
Samsung's Galaxy A5 and A3 are now available to pre-order
Samsung says it’s trying to make smartphone photography less complicated on the A series with quick access to shot modes and instant filters which add effects to pictures.
Users can also use specific modes such as Food Mode to optimise and enhance the colour and contrast of selected shots.
There’s no official specs on battery life but Samsung are boasting a long-lasting performance and fast charging via a USB Type-C port.
The news of these latest devices hitting the shops comes as Samsung has revealed its next flagship Galaxy S8 won't get its usual February release date.
The highly-anticipated smartphones will be announced at a later date.
For the last three years, Samsung has used the popular MWC tradeshow to announce the latest iteration of its flagship Galaxy S series.
But that won't be the case this year, with fans forced to wait longer than expected before the chance to upgrade their device.
Samsung mobile chief Koh Dong-jin confirmed the delay during a press conference about the Galaxy Note 7.