Barcelona and Real Madrid both want to sign Paulo Dybala this summer.
The 23-year-old is said to be keen on a switch to La Liga and a transfer to Bundesliga giants Bayern Munich has already been ruled out.
Barcelona are aware that the Argentina international prefers them over Real, with the lure of playing alongside friend and international team-mate Lionel Messi supposedly a contributing factor.
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But Juventus are determined to retain their star man and are planning to offer him a lucrative new contract to keep him away from Barca’s clutches.
According to Spanish radio station Diario Gol, Dybala is willing to discuss terms with Juve bosses over a new deal.
However, the forward will insist that he has a release clause inserted in the contract specific to Barcelona.
Barcelona wants to sign Paulo Dybala
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Juventus could get Dybala to sign a new contract
Dybala's friendship with Messi is supposedly a driving factor behind him wanting to join Barca
Barca are aware that Juve may demand as much as £85million (€100m) for Dybala and technical director Robert Fernandez is supposedly working on other options to bring the price down.
One suggestion is a cash-plus-player deal involving Ivan Rakitic, who could be sacrificed to bring Dybala to Spain.
Juve are said to be interested in Andre Gomes and Javier Mascherano, with the report adding that no decision would be made on player transfers until a new manager is lined up to replace Luis Enrique.