That’s the view of BT Sport pundit Rio Ferdinand, who hailed the Juventus star after his first-half double in the Champions League quarter-finals.
It took just six minutes for Dybala, who has been linked with Chelsea, to net the first before he made it two soon after.
After being shown the first goal at half-time, Ferdinand said: “It’s a great finish.
Rio Ferdinand believes Paulo Dybala has increased his price-tag with two goals against Barcelona
Paulo Dybala has been linked with Chelsea recently
“There’s a lot of talk about people looking to invest him.
“Today his price-tag must be rocketing through the roof.”
BT Sport host Gary Lineker agreed and said: “I suspect there will be more talk now.”
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Antonio Conte is said to be a huge fan of Dybala, who he worked with while boss of Juve.
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In a recent interview Dybala said: “I am happy, my teammates wish me well, as do the fans and the club.
“At the moment I’m fine here.”