Bosses at the Åhléns store, which was damaged by a truck in the terror attack which killed four people on Friday, were planning on opening yesterday at 11am.
The store said it was selling “smoke damaged products”, adding in a message to customers: “We at Åhléns deeply mourn the horrendous crime that occurred and our thoughts are with those affected and their loved ones.
“We will give support to those who need it – on Sunday, Åhléns City will open at 11am.
Outrage as Stockholm shop in terror attack offers cut-price damaged stock
Trying to profit from terrorism – you should be ashamed
“Then we will have a sale of smoke-damaged products that are on the subway-level and street-level floor…half price on products including sport, accessories, shoes and beauty products.
“Levels 1-4 will remain closed on Sunday but will open on Monday at ordinary prices.
“Åhléns is a part of the open society and we will never give in to the evil forces that wish to change that. Tomorrow we continue our usual work and welcome as usual all of our customers.
The shop has apologised for the sale
“Our biggest focus is to take care of our workers and to give support to those who need it. We are grateful that they, in the circumstances, feel ok.”
Customers reacted in horror at the sale at Sweden's biggest department store – which has been surrounded by flowers left by mourners since the attack left four people dead and 15 wounded.
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Writing on the firm's Facebook page, one said: “This must be a joke, surely? Disgraceful.”
Another wrote: “Trying to profit from terrorism – you should be ashamed.”
The Stockholm Terror attack – in pictures
Fri, April 7, 2017
The vehicle drove into crowds on Drottninggatan (Queen Street) – one of the city's major pedestrian streets, just before 3pm local time, before crashing into Åhlens Mall
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Truck rams into crowds in central Stockholm
Gustaf Öhrn, the CEO of the store, said that the cut-price sale had been cancelled and asked for “forgiveness” from the Swedish people.
He said: “We would like to ask our customers for forgiveness for a poor decision.
“The background to it is that we were blinded by our eagerness to open quickly.
“We want to stand up for an open society and all of the values that we represent. It was a bad decision and bad decisions must be changed.
“Our intention was not to make money out of this difficult situation. I am truly unhappy that it is being perceived this way.”
The truck which the driver, Rakhmat Akilov, used to plough into pedestrians
He also said that Åhléns had set up a crisis team to support traumatised staff on Friday and Saturday.
A spokesman for the store added: “We will not open the store on Sunday with damaged goods, but will spend one more day working with our employees to repair the store and instead open on Monday without any damaged goods.
“Our motivation for opening Sunday is born out of our values of standing up for openness and not letting evil forces control our lives.
“It has never been about profiting from the extremely tragic events in Stockholm, which is not what we stand for, nor is it something our employees would accept that we put at the forefront of this difficult situation.”