For Carlsberg and Heineken are the latest brewing giants to unveil beer price increases for 2017 affecting many of the most popular brands on the market.
The wholesale price of a wide range of top-selling beers is to rise by an average of 6p a pint – although drinkers do not yet know how much extra they will have to pay over the bar of their local pub.
But many publicans fear that making a pint even more expensive for the country's cash-strapped customers will have a negative impact on trade and fuel the continuing decline of traditional pubs.
Beer lovers need to brace themselves for a hike in pint prices
Trade magazine The Morning Advertiser reported that Carlsberg prices are increasing by 2.6per cent on average across the board. In addition to the Carlsberg portfolio, other brands affected by the price hike include Tuborg, Tetley's, Holsten Pils, Skol and San Miguel.
At the same time, Heineken said that it would see an average price increase of 6p per pint across its brands with a 6.6p increase for Foster's. As well as Heineken, its brands include Desperados, Kronenbourg, Deuchers IPA and John Smith's.
Both brewers said they had faced increased costs and were unable to absorb all of these within their businesses.
Several brands and breweries are increasing their prices
Earlier this month, Molson Coors and AB InBev both revealed they would be introducing average price increase of 2.4per cent and 2.3per cent respectively.
Carlsberg UK vice-president of independent free trade Per Svendsen told The Morning Advertiser: " We recognise that an increase in pricing is challenging, especially in the context of a competitive trading environment.
"We have worked very hard to mitigate significant cost challenges which are in play across the food and drink industry. Unfortunately, we have not been able to absorb all of these cost increases in their entirety – notably some of the costs of our imported brands and raw materials — and our new pricing reflects this.
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Carslberg raised its prices due to challenging times
"This year we will continue to enhance our portfolio to ensure our customers have access to a fantastic drinks range including Brooklyn Brewery's craft portfolio, Celia Lager – a small-batch brew, gluten-free organic Czech lager – and an enhanced Crown Cellars wine and spirits portfolio.
This year, our review will see an average increase of around 6p per pint
"This is in addition to an extensive portfolio of speciality beers from our Tapster's choice and Crafted ranges and a bold new revitalisation project for Carlsberg, led by Carlsberg Export."
A spokesman for Heineken said: "We review our on-trade wholesale selling prices on an annual basis to address any increases in our own costs, and pressures from prevailing economic conditions.
Drinkers do not know how much they will have to pay, but prices could go up by 6p
"This year, our review will see an average increase of around 6p per pint – for example, our wholesale selling price on Foster's will increase by 6.6p per pint.
"We fully appreciate that raising prices is never a popular move and we always seek to absorb as much as we can before passing on increases to our trade customers.
"Our increase also reflects the very comprehensive investment programme we continue to undertake, bringing new and exciting premium drinks to the market, attracting new customers to the on-trade and improving draught cider and beer quality.”