Chelsea star Matic looks set to leave Stamford Bridge despite helping the Blues win the Premier League twice in the past three years.
The Serbia international made 40 appearances last season but the arrival of Tiemoue Bakayoko from Monaco means a parting of ways is on the cards.
Manchester United are determined to snap him up with Jose Mourinho seeking a reunion with Matic at Old Trafford.
However, Chelsea are reluctant to let him move to their Premier League rivals given the way United pipped them to Everton hitman Romelu Lukaku.
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Chelsea midfielder Nemanja Matic wants to join Juventus over Manchester United
Juventus has since emerged as a possible destination as Massimilano Allegri targets a first Champions League triumph since 1996.
The Serie A giants have lost their last five finals despite dominating domestically – and Allegri thinks Matic is the ideal signing to help end their agonising wait for the prize.
And Italian newspaper Corriere dello Sport claim Matic is keen on a move to Turin.
It is reported that he has 'said yes' to Allegri but now wants Chelsea to lower their £40million asking price in order to get the deal done.
Juventus look set to win the race for Nemanja Matic
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Manchester United boss Jose Mourinho had been hopeful of landing Nemanja Matic
Juventus have plenty of funds at their disposal after stunningly allowing Leonardo Bonucci to join rivals AC Milan.
The report adds Inter Milan have also enquired at Matic but deemed Chelsea's asking price as too high.
Any move to Juventus would be a significant blow to United, who could now launch a £60million bid for Tottenham midfielder Eric Dier.