The Microsoft Rewards programme was previously only available in the US, and offers points for every Bing search you do.
These points can then be used to cash in on different rewards – such as Xbox digital gift cards, Groove Music passes and Skype credits.
Microsoft have also partnered with a number of charities to let you donate these points instead.
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To sign up for the scheme, you just need to register on the Microsoft Rewards page.
When you start off, Bing users will get three points for each search – and this is doubled until August 15 if you are using Microsoft Edge.
There are two status tiers in Microsoft Rewards – Level 1 and Level 2.
Level 1 users can earn a maximum of 30 points per day – 60 if they are using Edge – through searches or by participating in quizzes.
The Microsoft Rewards programme has launched in the UK today – offering incentives for using Bing
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Microsoft also gives one point for every pound spent in the Microsoft Store in the UK.
If you manage to hit 500 points in a month, you can unlock Level 2 access to the Microsoft Rewards programme.
This offers better rewards and the chance to earn a maximum of 150 points each day.
Kevin Stagg, head of consumer marketing at Microsoft, spoke to Wired about the incentive programme.
He said: "The points can be redeemed for a number of Microsoft offerings.
"These might include free movies and music, or entry into larger prize sweepstakes."
Previous rewards offered by Microsoft include exchanging points for Xbox One games and controllers
Previous rewards that have been offered include exchanging 5,000 points for a custom Xbox One Design lab controller or 10,000 points for the Gears of War 4 Ultimate Edition.
While this may seem like a huge amount of points to exchange, the special edition Xbox One controllers can cost up to £60.
And the Gears of War 4 Ultimate Edition for Xbox One on the Microsoft Store is currently selling for £79.99.
And these type of rewards can be obtained for FREE – if you just use Bing on a daily basis.
The Microsoft Rewards programme launched in the UK on June 1 – and it will also be rolled out in France, Germany and Canada in the next few months.
Recent statistics have shown how much of a stranglehold Google has on the search market.
Data from Statista looking at search engine market share in the UK revealed Google has a staggering 85.74 per cent control of the market.
In second place is Bing with just 10.07 per cent market share – this is despite it being the default search engine on Windows.
Lagging behind in third is former search heavyweight Yahoo! – with just 3.16 per cent market share.
In other Microsoft news this week Express.co.uk revealed how you can still get a Windows 10 free upgrade.
This is despite the official cutoff point for a Windows 10 free upgrade being July 29 2016.