Seven out of ten Britons admitted to never speaking to their neighbours
Seven out of ten Britons admitted never speaking to those living around them, and 86 per cent say they have no idea who lives on their street.
People said that life pressures such as work and family were stopping them getting to know the people living in their community, researchers found.
The study, commissioned for supermarket chain Morrisons, found that people today have less time for each other compared with previous years, with 67 per cent saying they do not feel as involved in their local community in comparison to previous generations.
86 per cent of Britons said they have no idea who lives down their street
Now Morrison’s is aiming to counteract social disconnection by encouraging people to give away a free hot cross bun this Easter.
People said family life and work were stopping them from socialising with those in their community
Customers can get a free, freshly baked bun on Friday for them to pass on to a neighbour or loved one.
Martin Clayton of Morrisons, said: “Easter is a time to share and celebrate with family and friends.
Morrisons is encouraging people to give away a free hot cross bun to their neighbours at Easter
“We wanted to do something to help our customers make someone’s day, which is why we’re giving away free hand-made hot cross buns in our stores and asking customers to pass them on.”
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