As the ITV panel took their seats at the beginning of today's instalment of the afternoon talk show, host Andrea McLean announced: "It's you bite size lunchtime Loose Women with Kaye Adams, Jane Moore, Nadia Sawalha and me, Andrea McLean."
However, fans didn't seem to notice as they continued to watch, oblivious to the fact that the show would only be half its usual running time.
After the Loose Women had been joined by comedian Keith Lemon, whose real name is Leigh Francis, Andrea exclaimed: "We're done! Keith Lemon, thank you so much.
Loose Women cut short after only half its usual running time today
The show shocked viewers by cutting off after just half an hour Loose Women confessions Fri, April 21, 2017
The candid Loose Women panelist are always shocking us with their confessions. Here are some of the best revelations.
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Nadia Sawalha admitted that she gets Botox injections in her teeth, to repair the damage caused by grinding them together
"That is really it for today, we're going to be making way for the Epsom Derby," she continued.
With ITV broadcasting the horse racing live from Epsom at 1.30pm, the channel had to squeeze the latest instalment in before the lunchtime news, leaving viewers baffled and fuming.
Many flooded to social media in confusion, with one tweeting: "Where has Loose Women gone, it started at 12.30 and now at 1pm the news is on… Feeling confused. Only popped out for 10 minutes."
"Why was Loose Women only on for half an hour though?" another asked, adding: "I feel betrayed."
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Loose Women viewers took to Twitter in confusion
Many were furious at the surprise schedule change
Meanwhile, a third fan blasted: "Why was Loose Women only on for half an hour?? Is this some sort of joke?"
During yesterday's show, Coronation Street star Denise Black dropped a major spoiler about the dramatic Ken Barlow storyline, hinting that her character, Denise Osbourne, could be around for a while longer after her recent return to the soap.
"I think Denise Osbourne has got some more mileage in her… I hope," the actress teased, after it was revealed that her son Daniel (played by Rob Mallard) was the one who pushed his father Ken (Bill Roache) down the stairs.
Loose Women airs weekdays at 12.30pm on ITV.