Edinburgh has been revealed as the most sought-after area for prospective homebuyers
A study by property giant Zoopla has revealed the Capital – where a typical house costs £270,991 – ranked higher than Croydon (104 per cent) and Central London (77 per cent).
There was also good news for Glasgow, the UK’s fourth-placed in-demand area with 67 per cent more inquiries and an average value of £180,151.
At the other end of the spectrum, Preston in Lancashire was found to be the least in demand, with properties there receiving 55 per cent less interest than the average, followed by Wigan, Warrington and Newport in Gwent.
Zoopla analysed the volume of email inquiries sent by house hunters to estate agents listing homes for sale over the past year to make the findings.
Buyers’ priorities appear to vary depending on where their search is located.
Analysis of Zoopla’s keyword search tool found buyers in Edinburgh and Croydon often included “garage” in the search, while “freehold” was the most important keyword for those looking in central London.
The cheapest towns to buy a home in the UK Tue, May 16, 2017
The cheapest towns to buy a home in the UK.
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The cheapest towns to buy a home in the UK
It’s interesting to see Edinburgh outranking London
Across Scotland, a coastal view appeared to be important, as the most popular keyword search there was “sea”.
In Wales, the desire for vast outdoor spaces proved particularly popular, with the word “acres” being the most searched-for keyword.
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A closer look at London revealed that Barking and Dagenham was the most sought-after London borough.
Property giant Hoopla revealed that the Capital ranked higher than Croydon and Central London
Homes in this area received 168 per cent more interest than the average London listing, followed by Bexley and Hounslow, where prospective buyers showed 43 per cent and 40 per cent more interest respectively.
Leafy Richmond upon Thames was the least in demand borough in London, with homes in the area receiving 35 per cent less interest typically than the London borough average.
Buyers in Richmond faced paying close to £1million on average, with the typical home there valued at £919,226, compared with £293,135 for a property in Barking and Dagenham.
Lawrence Hall, a spokesman for Zoopla, said: “This new set of figures gives us valuable insight into which areas of the British property market are most in demand.
Glasgow was ranked as the UK’s fourth most in-demand area
"It’s interesting to see Edinburgh outranking London, which perhaps reflects a cooling in the property market for central London.
“It’s no surprise that we see high demand for properties in the outer London suburbs, such as Croydon, as they prove to be an affordable alternative for buyers.”
Zoopla analysed the volume of inquiries received by each property listing between April 1, 2016 and April 1, 2017 to provide a ranking of the most in demand property markets.
It analysed Britain’s 50 biggest urban areas.