Holly, 35 couldn't get a word in edgeways as Phillip, 54, quizzed Kim, 74, on her controversial behaviour, which caused a lot of arguments on the latest series of CBB.
Kim brought up the fact that the housemates "didn't like latecomers", which could have been why she didn't see eye-to-eye with the majority of the stars on the show
However, when Phillip said that Chloe Ferry and Jessica Cunningham – who also entered the Borehamwood bungalow after everybody else – were actually liked, Kim shouted: "You were not in there! I know what I went through. I went through hell on earth. I was told 'get back to your cleaning'."
Holly then asked: "Why not go then?" but Kim replied: "Why should I go? Why should I lose money because of those bums? Why should I leave a massive sum of money? Would you give up enough money to buy a house?" as Phil asked: "How much were they paying you?"
Phillip Schofield and Kim Woodburn came to blows on today's This Morning
Kim did not hold back as she discussed all things CBB
You big phoney!
Kim Woodburn to Phillip Schofield
Clearly not impressed with such a question, Kim raged: "None of your business, how much are they paying you?"
Phillip then refused to answer, leaving the trio staring awkwardly at one another for a few seconds, before Kim went on to say: "I think I am a nice person. Ask the crew, everyone."
However, keen to stir things even further, Phillip said: "But I know the row you had on Celebrity Juice!" which left Kim rather stunned.
Talk eventually moved on to winner Coleen Nolan, but, unsurprisingly, Kim didn't think she was worthy of such a title, with her ranting: "She's a horrible person!" as Phillip insisted: "I know Coleen and I think she won it because she's a nice person."
Not ending things there, Kim added: "I'm not a diplomat like you, I have not got one second of my life for bull."
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Things got incredibly heated on the This Morning sofa
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Thu, February 2, 2017
This Morning: The most controversial guests on the daytime show.
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As if the interview wasn't awkward enough, Kim then finished the chat by telling Phillip that "he should have had her there and stayed neutral in opinion," as Holly screamed: "Ok! This is Big Brother," with her attempting to come between the hot-headed pair," while Kim yelled: "You big phoney!"
Unsurprisingly, the segment had everybody talking on Twitter, with one viewer posting: "@thismorning Kim Woodburn talks so much bulls**t! She is the bully and is far from polite! Doesn't let anyone speak! #ThisMorning," as another said: "Well done @Schofe very professional whilst interviewing Kim who was most awkward! #thismorning."
A third wrote: "@thismorning I'm in stitches at Holly and Phil interviewing kim! They are dying to laugh silly cow arguing!!! #thismorning #philvskim."
This Morning airs weekdays at 10.30am on ITV.