Google Home users were shocked to see their devices hooked by this advert
Concerns have been raised over the security of smart speakers such as Amazon Echo and Google Home after the latter was effectively hijacked by a new television advert.
Google’s new home hub is currently being used by a new Burger King advert which activates the devices voice-control service without user approval.
Burger King says that the advert is part of the next generation of advertising, but some Google Home users have been left less than impressed over what they see as the hijacking of their device.
The 15-second advert for Burger King’s new 'Connected Whopper' debuted on Wednesday, appearing on a number of US prime-time TV stations as well as being available on YouTube.
The advert starts with a Burger King employee holding up the sandwich and saying, "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich.”
“But I've got an idea. OK, Google, what is the Whopper burger?"
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This last sentence is designed to activate the Google Assistant service found in the Google Home hub, or in a number of Android smartphones equipped with the tool.
If detected by the device, Google Assistant will activate, and search for information on the Whopper on Google’s search page, before reading out information garnered from Wikipedia.
Burger King says that the advert was not developed in conjunction with Google, but is a step forward in how it promotes its products.
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"Burger King saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices," a company spokesperson sad in a statement.
Google Home is able to respond to a wide range of commands
Google now appears to have disabled the function, with several media outlets reporting that the Google Home no longer responds to the advert.
The device will still respond with the Wikipedia finding if an actual users asks the same question, according to the Verge.
However the Whopper Wikipedia entry has already suffered from trolling, with users editing the first line (i.e. the details read out by Google Home) to say that the sandwich is “cancer-causing” and contains ingredients such as “toenail clippings” and “rat”.
Google Home is finally coming to the UK later this year
The news comes weeks after a similar outcry involving how Google Home can be inadvertently activated.
Last month, Google was forced to apologise after the speaker began spouting adverts for the new Disney film Beauty and the Beast following its usual morning welcome.
The company pulled the advert quickly after many users complained about the unwanted intrusion.
Google Home is finally set to arrive in the UK within the next few months, nearly a year after the speaker first launched in the US.
The device is able to carry out a wide range of functions and features, including reading out your upcoming calendar appointments, the fastest route to work, and even replying to any unread emails or text messages.
You can also use Google Home to book or change dinner reservations, check flight delays and even set the heating via Google's Nest.
There’s no new on pricing or availability at the moment, but with a $129 price tag in the US, don’t be surprised to see it on sale for somewhere between £120 – £150 here.
This would also put Google Home in close competition with the Amazon Echo, which is currently on sale for £149.