The heiress appeared on the breakfast show to defend her decision to share a snap of herself breastfeeding her daughter Sophia on Instagram.
She came under fire for posting the image on social media last week and today, she spoke to Kate and Charlotte about why she thought there was nothing wrong with the image.
But, while some viewers agreed that she should be free to breastfeed her child whenever she wants, others branded her an "attention seeker" for going on Good Morning Britain to discuss the image further.
Taking to Twitter, one viewer slammed: "@GMB #GMB I strongly believe Tamara is doing this for media attention!!! Feel sorry for her lil girl as Tamara is thinking about herself (sic)."
Tamara was on Good Morning Britain to defend her breastfeeding snap
Kate and Charlotte quizzed Tamara about her decision to breastfeed
I strongly believe Tamara is doing this for media attention
Good Morning Britain viewer
Another added: "@GMB attention seeker. Would she post it if her boobs were small/saggy? Nah."
"@GMB to be honest I think her putting the pic out there was more about HER and for more attention, than it was for the 'cause'," a third shared.
Someone else continued: "Love no one cares… breastfeed all you like. You're not that important #mummymafia #GMB."
A fifth simply tweeted: "Attention seeking #GMB."
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Tamara said she would stop breastfeeding when her daughter was ready
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Viewers took to Twitter to slam the star for defending herself on GMB
Defending her decision to continue breastfeeding her two-year-old daughter, Tamara told viewers at home: "I won't feel uncomfortable about such a natural act. She is such a smart girl and when she's done it will be the right time.
"She's not going to go to university and still be on my nipple… but whenever is right for her, is right for me."
She added that she was simply doing "what's best" for her child and refused to be ridiculed for her decision.