Generous Brits set to donate MORE to foreign aid than ANY other charity, research reveals

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Brits are more likely to donate to foreign aid than charities closer to home

Britons will pledge on average £57 a year to charities working in countries hit by war, poverty or humanitarian disasters.

In joint second were organisations supporting, animals, environment, poverty and homelessness, which each received an average donation of £54 per person.

Children's charities came in 4th spot, with cancer charities down in 5th spot.

The poll of 2,000 Brits was conducted by online donation platform Givey.

A total of 53 per cent of Brits said they would donate to a charity which has 'impacted them or their friends and family'.

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Previous research by Givey found that one in ten Brits are influenced by current affairs when it comes to choosing a cause to donate to.

The research also found that 90 per cent of charitable donations go to just six per cent of charities in the UK.

There are just under 200,000 registered charities in the UK, but 90 per cent of donations are given to around 12,000 of the 'main players'.

The remaining 180,000 charities have to fight it out for scraps and struggle to survive.

Just under three-quarter of Brits regularly give to charity, donating around £10bn-a-year – with £9bn going to just the most recognised charities, with just £1bn being shared around the rest.

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Research also found Brits donated disproportionately to well known charities because they felt safe'

The poll found that Brits were 'wary' of giving to charities that weren't big players.

The top reason given for donating to the main charities – such as Cancer Research UK, the British Heart Foundation, the RNLI, Save the Children, the RSPCA and the British Red Cross – was that they were 'safe'.

Brits said that the main reasons they gave to the main charities were that they were 'easier and safer' to donate to – as well as being influenced by TV ad campaigns and mail shots.

One-in-five people said the didn't give to smaller charities as the donation process was 'too complex and time consuming' – whereas it was 'easy' to give to larger charities as they had better websites and text message donations systems in place.

As a result if the research, online donation platform Givey have launched its All Charities Deserve a Chance campaign to ensure organisations receive 100 per cent of every penny donated.

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Charities have this year spent a massive £459m-a-year in advertising – mainly the big players – a six per cent increase on 2015.

In response to the research findings, Neil Mehta, CEO of Givey, said: "It's fantastic to see that the UK once again plans to give so generously to charity in 2017.

"All the causes listed on the poll are very worthy causes, and choosing one that means something to you personally is an important part of the donation process.

"However, small charities are still so often overlooked in favour of high-profile names due to marketing and ease.

"Of course large-scale charities are doing amazing work in their respective fields, but it is a real shame that there are so many great small charities in the UK missing out on vital donations.

"We hope to help shift the balance in 2017 by continuing to shine a light on the forgotten 94% of the charity sector, giving small charities the support and attention they deserve."

The UK is ranked as the most generous country in Europe, with research finding that 74 per cent of UK adults give to charity each year.

The top 10 causes Brits planned on donating to – with the average amount given over the year – were:

1 – Foreign aid – £57

2 – Animals and the environment – £54

3 – Poverty and the homeless – £54

4 – Children – £50

5 – Cancer – £44

6 – Human rights – £39

7 – Mental health -£38

8 – Elderly – £34

9 – Heart disease – £33

10 – Disabilities – £33