Kieran McQuillan, 7 lost his life when he was struck by a Renault van on Friday afternoon
The schoolboy, who has been named locally as Kieran McQuillan, lost his life when he was struck by the red Renault Master in Elgin, Morayshire, on Friday afternoon.
Emergency services rushed to the scene at Brechan Rig, a residential street to the south-east of the town centre, at around 5.30pm but the youngster could not be saved.
It is understood to be the second tragedy to hit the McQuillan family, with Kieran's father Gavin, 34, and his fiancee Stacey Melville, 24, having lost a baby daughter, Calleigh, in February last year.
As Police Scotland launched an investigation into the circumstances of the crash, friends last night rallied around the grief-stricken family with tributes flooding in for little Kieran.
Marrie Quinn, a friend of Kieran's mother Mary Johnston, 29, set up a Just Giving page to assist the family with funeral costs which had last night raised more than £2,000 with donations and touching messages pouring in.
Ms Quinn said: "My best friend since school has lost her seven-year-old son who was tragically killed, six days after celebrating his seventh birthday.
A family friend described Kieran as a very clever boy who was exceeding well at school
I feel this is absolutely the most terrible thing to have happened.
Marrie Quinn, family friend
"He was a very clever boy exceeding well in school. This has been very tragic.
"He leaves behind the best mother in the world and his two beautiful younger sisters aged three and one, family and friends.
"I feel this is absolutely the most terrible thing to have happened."
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Posting on that page, Kieran's auntie Shelly McQuillan posted the poignant tribute: "My beautiful nephew I love you so much xx."
Police Scotland have launched an investigation into the circumstances of the crash of the young boy
Devastated Mr McQuillan, now living in Inverness, changed his Facebook profile picture to a touching photograph of him and his son.
Meggie Jane Bradford replied: "RIP little man, the most sweetest politest little boy I've ever had the pleasure of knowing."
Another family friend, Michaela Street, reflected on the family's earlier tragedy and said: "He has sadly gone to join his beautiful sister on the stars.
"My thoughts and love are with you both and your beautiful children."
Kieran's mother and her friend set up a Just Giving page for help with Kieran's funeral costs
Urging people to support the family, Lisa Eldon wrote: "One of my best friend's son was killed last night just a year after he lost his daughter. Let's help ease the horrific pain."
Last night, Police Scotland said the 46-year-old driver of the van was uninjured in the incident and appealed for any witnesses to the crash to come forward.
Road policing sergeant Steve Manson said: "My thoughts, and that of my officers, are very much with the family and friends of the seven-year old boy who sadly died in this tragic collision.
"I would appeal to anyone who may have seen the crash or who may have seen the red Renault Master van shortly beforehand and who hasn't yet spoken with police to do so as a matter of urgency to help us piece together exactly what happened."
Anyone with information is asked to contact Police Scotland on 101.