Facebook Messenger users could be about to see more adverts
Facebook users could soon be bombarded with even more adverts after the company revealed a new update for its Messenger app.
Facebook Messenger will soon start carrying adverts from businesses within the app itself, giving advertisers even more ways to target users of the social network.
The Messenger app currently has over a billion users worldwide, making it a huge untapped resource for Facebook’s growing advertising activity.
The new adverts will appear on the Facebook Messenger home screen
Under the new platform, adverts will appear on the home screen of the Facebook Messenger app, similar to how the service currently shows birthday notifications for your friends.
However Facebook says that the adverts will not appear in any of your conversations – unless you click on an ad in the home screen.
Users will also be able to hide or report specific adverts that bother or harass them via a drop down menu.
Advertisers will also not be able to message individual users directly, unless the person start a conversation, and users won’t be able to see any messages from businesses they have not contacted.
Facebook in pictures
Mon, September 28, 2015
We look at the social networking phenomena Facebook in pictures
1 of 10
Facebook founder Mark Zuckerberg speaks in the Galileo Auditorium on Microsoft’s Silicon Valley Campus in Mountain View, Wednesday, Oct. 13, 2010
The Messenger adverts are initially being trialled in what Facebook is calling a, “very small test” across Australia and Thailand.
However given Facebook’s recent trends, the platform will no doubt be rolled out to the UK and Europe very soon.
“Businesses have long been telling us that they are very excited about the potential of the Messenger platform to reach their customers and help them to drive sales, build brand awareness and increase customer satisfaction,” Facebook product manager Eddie Zhang wrote in a blog post announcing the trial.
Facebook recently allowed businesses to contact users via chatbots
Facebook recently allowed Messenger users to start conversations with businesses that advertise on the site, potentially allowing a whole new level of interaction between a company and its customers.
The site says that over a billion messages are already being sent between people and businesses on Messenger each month.
Facebook also recently introduced Messenger chatbots, which allow businesses to send automatic messages to a user.
Previously they could only be seen on a user's News Feed, but have now started appearing on Messenger threads too.
However there is a way of avoiding the messages – and it all depends on how you've used Messenger in the past.
The bots will only be able to send out sponsored messages to users that have messaged them in the past requesting information.