Chelsea send Premier League rivals transfer message: We are prepared to make this deal

Reports earlier today indicated the Cherries had seen an initial £10m bid rejected for the 29-year-old.

Eddie Howe is keen to bring in the experienced Bosnian and believes the offer of regular football would appeal to him.

With Thibaut Courtois in fine form for the Blues, Begovic has barely had a look in, making only appearances in the EFL Cup and the FA Cup this season.

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Asmir Begovic is yet to play in the league for Chelsea this season

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But Chelsea won't part with their second-choice goalkeeper on the cheap and will only consider letting him leave if Bournemouth meet their £12m demands, The Mirror claim.

Antonio Conte is keen to keep hold of Begovic but will allow him to leave this month if he wants to.

The Blues paid £8m for the talented shot-stopper in the summer of 2015 following his five-year spell with Stoke, and the west London outfit are keen to make a tidy profit if they decide to sell.

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Eddie Howe's Bournemouth have been told to pay £12m for Asmir Begovic

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Antonio Conte is prepared to let Asmir Begovic leave this month for the right price

Begovic’s arrival on the south coast would provide an ideal addition to Howe’s side with 36-year-old Artur Boruc currently his first choice.

But it seems the Cherries will have to return with a higher offer if they want to land Begovic on a permanent deal.

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