A boy has died after becoming ill at a Center Parcs resort.
He is reported to have collapsed by the side of a swimming pool at the holiday chain’s “village” in Longleat, Wiltshire.
The boy’s mother was heard “screaming” for her son to wake up amid desperate attempts to revive him, according to one eyewitness.
Emergency services were called to the park on Saturday afternoon but were unable to resuscitate the boy.
The witness, who did not wish to be named, said a group of about 20 people were present when the boy fell ill.
She said a member of the public administered CPR before ambulance crews arrived.
South Western Ambulance Service (SWAS) said paramedics were called at 15:39 BST and attended with two rapid response vehicles, an ambulance and an air ambulance.
A spokesman would not confirm whether the child died at the scene or which hospital he was taken to.
According to its website, Center Parcs Longleat Forest is situated on the Longleat estate and has water play areas in addition to sports activities.
The 400-acre site opened in 1994 and in 2017 opened its new Tropical Cyclone and Typhoon water rides.
Center Parcs said it was “deeply saddened by the tragic news” and its thoughts were with the family “at this extremely difficult time”.
The death has yet to be reported to the Wiltshire and Swindon Coroner’s office in Salisbury.
A Health and Safety Executive spokeswoman said it would not be investigating the circumstances of the death.
Wiltshire Police said it did not attend the scene.