According to reports, Channel 5 are prepared to blow their budget in order to attract the biggest celebrities to take part in another explosive series.
The current run has seen stars including Heidi and Spencer Pratt and Coleen Nolan return to the Borehamwood Bungalo, as well as a series of newcomers.
But, producers are said to be planning to bring back celebrities from both the Channel 4 and Channel 5 versions of the reality show for its 20th anniversary later this year.
It could see the return of characters who made an impact in previous run’s including Shilpa Shetty, George Galloway, Jo O’Meara, Stephen Bear, Jim Davidson and Dappy.
Heidi and Spencer Pratt returned to the Borehamwood Bungalow
Loose Women star Coleen Nolan also returned to the house
An insider for the show told The Sun: “They’ve seen this series as a bit of a trial and error, but the formula has worked well with viewers.
“They’re upping the budget for guests too and will spare no expense to make it the best out of the 20 series.”
This year’s series had the lowest ratings until How Clean Is Your House? star Kim Woodburn entered the house.
Figures for the Channel 5 series have shot up following her shocking clashes with her fellow housemates, which recently saw her temporarily removed.
Stacy made her debut on Big Brother this series
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Celebrity Big Brother viewers were surprised to hear Kim Woodburn urging Chloe Ferry to become an escort
Viewing figures shot up when Kim Woodburn entered the house
A source added: “Producers are keen to capitalise on the momentum by lining up and tempting back even bigger names while there’s the hype.”
The current series will come to a close next week with Emma Willis announcing the new winner on February 3.
Celebrity Big Brother continues on Channel 5 tomorrow at 9pm.
Express.co.uk has contacted a representative for Channel 5 for comment.