The world famous British brand’s owner, Mondolez, has invested £75million in its historic factory in Bournville to ensure their signature chocolate bars will be made in the West Midlands village.
The decision to invest in the chocolate’s spiritual home could help to dissuade fears of businesses pulling out of Britain as the nation navigates Brexit.
Cadbury was sold to US food juggernaught Kraft for £11.5billion in 2010 before being passed on to spin off company Mondelez.
The decision to invest in the Bournville factory could help to dissuade Brexit business fears
The company, who also own Philadelphia spread and Toblerone, were criticised after the sell off for announcing the closure of a factory in Bristol and the opening of another in Poland to produce Picnic and Crunchie bars.
But last year it was revealed they had also moved production of Dairy Milk Oreo bars and Dairy Milk Marvellous Creations out of Britain.
And earlier this year the company was found to be producing 95g Dairy Milk bars in their Polish outlet.
Labour costs in Poland are significantly cheaper, leading to fears the company may have been neglecting British workers to cut costs.
How do the cast of Willy Wonka look now? Thu, November 12, 2015
The cast of Willy Wonka and the Chocolate Factory then and now.
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The cast of Willy Wonka and the Chocolate factory in 1971
All Dairy Milk bars will now be produced in the UK
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A Mondelez spokesman said: “The £75million investment, and the four new lines we have built, means that the production of all Cadbury Dairy Milk products originally made in the UK, but temporarily made elsewhere, will be coming back home to Bournville.
“Some Cadbury products that have always been made overseas are not currently planned to be made in Bournville for technical and capacity reasons.
“However, we are looking at bringing new products into Bournville all the time, for example we will start making Cadbury Dairy Milk Oreo in the UK for the first time later this year.”
Glenn Caton, Mondelez president for Northern Europe, defended the shift to Polish factories as simply keeping up with demand.
The Bournville plant is the spiritual home of the historically British chocolate brand
Glenn Caton efended the shift to Polish factories as simply keeping up with demand
Speaking about the Bournville plant, He said: “We have been selling every single thing we can make from this factory for the last ten years.
“When we had peaks of demand that we couldn’t supply we did have to offload a couple of bars temporarily.
He added: “There was no switch of production.
“We were selling everything we could possibly get off the lines.”