Some questioned said Brexit has led them to buy more British produce
Nearly three quarters of the people surveyed claim that they would buy British as a means of supporting local farmers, and seven in ten said that they would do so to help UK businesses.
One in five consumers is more likely to buy British foods since the Brexit vote, according to the survey of more than 2,000 people.
Since last June there has been much talk of boosting the economy of the UK by buying British
Kate Fillery, junior research executive at YouGov
The devotion to buying British comes, mainly, from older consumers with more than 80 per cent of people aged 55 or over preferring to buy local. This compares to 57 per cent for 25 to 34 year-olds.
Kate Fillery, junior research executive at YouGov, said: “Since last June there has been much talk of boosting the economy of the UK by buying British.
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“This research shows that this message is hitting home with a large number of consumers.
“However, with inflation increasing and household finances coming under pressure, for all the desire to buy British, many are willing to turn their back on domestically-produced food and products if prices rise.”
Although, the research did show that many are worried about a rise in prices and if cheaper foreign alternatives are available it may sway the decision.
The study found that if the cost of British food increased by 10 per cent, three in ten people would choose foreign produce instead.
Many are worried that price rises will happen across all food types after Brexit
Anastasia Laska, vice president of marketing at Revionics, said: “Given that 40 to 50 per cent of food is imported, all of the big retailers have been facing higher commodity prices because of exchange-rate fluctuations.
“They have to make smart decisions on where to invest in prices so as not to lose market share and where they can increase prices to ensure they retain overall margins.”
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Reports claim that only 52 per cent of food eaten in Britain is local
Food giants have reportedly slapped higher prices on food and drinks, which have risen by 1.2 per cent in the year to March, following a drop in the value of the pound following the UK’s momentous decision to unshackle itself from the EU.
And research shows the price of less frequently purchased goods, such as dental floss and lightbulbs, have experienced the biggest price hikes since the Brexit vote.