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UK

Brexit boom continues as Apple ‘very optimistic’ about UK future

Brexit boom continues as Apple ‘very optimistic’ about UK future
Newsexplored
10th February 2017
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Apple boss Tim Cook has told Theresa May the technology giant is "very optimistic" about the UK's future when it finally ends Brussels rule.

The intervention has made a mockery of Remoaners' continuing claims that their discredited Project Fear campaign on the economy will end up being true.

Mr Cook met the Prime Minister at Downing Street and referenced the company's plans to build a new UK headquarters at the £9 billion redevelopment of Battersea Power Station as proof of the company's support of the UK.

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Apple and BatterseaGETTY

Apple's CEO has told Theresa May he is 'very optimistic' about post-Brexit Britain

"We're doubling down on a huge headquarters in the Battersea area and we're leaving significant space there to expand," Mr Cook said.

"We're a big believer in the UK – we think you'll be just fine. Yes, there will be bumps in the road along the way but the UK's going to be fine."

Last year the iPhone maker revealed it would move 1,600 employees to the new campus in south London in 2021.

Tim CookGETTY

Tim Cook spoke with the PM and confirmed that Apple will push ahead with UK investment

In a statement about the meeting, Apple said: "Tim had a positive meeting with the Prime Minister today, discussing Apple's continued investment in the United Kingdom.

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We're a big believer in the UK – we think you'll be just fine

Tim Cook, Apple CEO

"We are proud that Apple's innovation and growth now supports nearly 300,000 jobs across the UK."

The confidence from Apple follows a series of major investments in the UK including from Nissan and Google following last year's historic Brexit vote.


Richmond Tory MP Rishi Sunak, a former international businessman who campaigned for Brexit, said that it made the Remain camp's Project Fear claims look ridiculous.

Apple iPhone 8 – Leaked photos, concept images, and renders Sun, January 1, 2017

iPhone 8 is shaping up to be one of the most impressive Apple smartphones to date, with glass panels on the front and rear of the device, a curved borderless OLED display and no Home Button

Apple iPhone 8 will debut a brand-new all-glass look, with a curved OLED display and no physical Home Button VENIAMIN GESKIN • TWITTER • CONCEPT IMAGES 1 of 15

Apple iPhone 8 will debut a brand-new all-glass look, with a curved OLED display and no physical Home Button

Battersea power stationGETTY

Apple will move 1,600 staff to a new Battersea office by 2021

He said: "We were told Project Fear, instead what we've seen is yet another successful company backing Brexit Britain."

Mrs May's official spokesman said: ''It was a very positive and useful discussion. You have seen Apple has made a recent announcement about investment in the UK.

"There was a conversation around that, the importance of Government and business on digital skills going forward which is going to be a huge part of the future industry.

Apple officeGETTY

Brexit backers have called the statement another blow for Remainers and Project Fear

"And touching on what the Prime Minister outlined in our plans for negotiating EU exit.

'"It was a chance for her to reiterate and welcome Apple's investment in the UK."

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  • Jacob Rees-Mogg slaps down AC Grayling over 'Brexit minority' claims
  • Remoaner BOOED on Question Time for claiming ‘Brexit will be DISASTER'

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10th February 2017
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