Arthur Fulford boasted that he’s “spent so much money recently” as he told the audiences at home how he was raised regulation free.
Sadly, Arthur was booed form the get-go, but he didn’t help matters when he dropped a huge clanger just seconds after walking into the Borehamwood bungalow.
The 24-year-old fumbled down the stairs and gasped: “F**k, b*******s.”
Emma was swiftly forced to step in to plead with Big Brother viewers, who were stunned by the F-bomb blowing up before the 9pm watershed.
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Who the f**k put #bbuk on before the watershed
Big Brother viewer
“Did Arthur just make a rude gesture?” she asked. “Then my apologies.”
But the swearing continued with several housemates even dropping bad language in their VTS.
Viewers were bewildered that Channel 5 launched Big Brother ahead of the watershed, insisting it would inevitably “offend”.
“F**king hell" at 8:42pm alert. #BBUK,” tweet one fan, as another agreed: “Imagine airing Big Brother before the watershed, with no delay, and not anticipating 'bad language'. These fails are totting up #bbuk.”
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The Big Brother launch aired before the 9pm watershed
Arthur Fulford dropped an F-bomb seconds into stepping foot in the Big Brother house
A third cried: “That's what you get for starting before the watershed! #bbuk.”
“Offensive language before the watershed? Channel 5 rebels #BBUK,” teased one more, which was followed by: “Who the f**k put #bbuk on before the watershed of cause someone is gonna say something ‘offensive’.”
This particularly disgruntled audience member snapped: “This is so poorly executed… #bbuk is on before the watershed and he's talking about s**gging in his VT.”
Big Brother continues tomorrow night at 9pm on Channel 5.