Among the new residents of the Borehamwood bungalow this summer is professional stripper Lotan Carter, 28, who was forced to insure his genitals after a colleague suffered a horrifying incident with an overly-excitable fan.
In turn, his manhood is now worth millions as his livelihood literally depends on it.
Four years ago, Lotan’s former girlfriend Tanya Bailey revealed that the DreamBoy was urged to protect his assets after his colleague's “accident”.
Big Brother housemate Lotan Carter has a £12 million penis Big Brother 2017: Rumoured line-up Sat, May 13, 2017
Big Brother 2017: Here's the rumoured line-up for this summer's Big Brother and we could see couples going into the house.
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Big Brother 2017: Rumoured line-up
Having your willy insured for so much money is really important
Big Brother housemate Lotan Carter
Tanya admitted she was excited at the prospect of dating a man with such a high-end penis, but after her own ordeal she realised the seven-figure back-up plan was no laughing matter.
“I came down funny on top of Lotan and heard a sickening crunch,” she told Real Life magazine. “In the heat of the moment, Lotan brushed off the pain, switched positions and carried on."
She continued: "It was only later when a black and blue hue spread across his willy that we started to think something serious might have gone wrong and that the insurance policy was no laughing matter.
"Lotan’s willy was bruised… It looked like two plumbs and a swollen banana, and any kind of arousal was causing him a lot of pain."
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Lotan Carter was confirmed to be entering the Big Brother house
She recalled Lotan saying: "Listen babe, one of the lads at work had an accident. A fan grabbed his tackle a bit too hard and he’s had to take two weeks off work.
"We’ve had to take out insurance on our members. Now my willy’s worth £12 million!"
Lotan himself added: "Having your willy insured for so much money is really important. The DreamBoys often get groped and mobbed by hysterical women – and we need protection. Our manhoods are our livelihoods too, and if they get damaged, our bank accounts take the brunt of it."
Lotan, who is a member of touring strip troupe The DreamBoys, is also the nephew of fellow dancer Louie Spence.
Lotan is a member of strip troupe The DreamBoys
Ex On The Beach star Kayleigh Morris will be joining Lotan on Big Brother
Ahead of his arrival next week, Lotan said he was taking part in the Channel 5 series “to lay it all bare and put myself through the test”.
Other housemates already announced to be entering the Elstree studio include Ex On The Beach star Kayleigh Morris, 28, husband and wife Imran, 39, and Sukhvinder Javeed, 38, and sisters Hannah, 23, and Deborah Agboola, 25.
Big Brother returns to Channel 5 on Monday at 8.30pm.