Burberry mixed up Dev Patel and Riz Ahmed in an embarrassing Twitter blunder
The luxury fashion brand dressed both Dev and Riz for the 70th EE British Academy Film Awards, but mixed them up in a couple of humiliating tweets.
One message, accompanied by a picture of Four Lions actor Riz, 34, was captioned: “Celebrating the #EEBAFTAs in London this evening, Best Actor in a Supporting Role winner #DevPatel wears a @Burberry custom made navy tuxedo.”
Another post contained a snap of 26-year-old Dev, who actually scooped the award for Best Supporting actor for his part in Lion, and was captioned: “Actor @rizmc wearing a grey mohair tuxedo on the #EEBAFTA red carpet at the @ROyalAlbertHall this evening.”
Social media users were quick to spot the embarrassing mix-up and instantly flooded Twitter accusing Burberry of racism.
Burberry made an awkward mix-up having dressed both Dev and Riz for the BAFTAs red carpet
Dev won the BAFTA for Best Supporting Actor for his role in Lion
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The tweets were quickly deleted, but people had already taken screenshots of the blunder.
“You didn’t know the difference between two brown people but you knew the different between colour of suits,” one person commented.
One person said: “All Asian men look the same now?" while another called out the British fashion label’s “indirect racist type mistake”.
Burberry have released an official statement apologising for the mistake.
“We apologise unreservedly for the incorrectly titled pictures of Dev Patel and Riz Ahmed posted late last night,” they told MailOnline.
Riz was confused for BAFTA-winner Dev in the embarrassing Twitter mistake
People took to Twitter to slam Burberry for the "racist" error
The fashion brand was called out for their awkward blunder
“This was a mistake that should not have happened and was corrected immediately. We have apologised directly to Dev and Riz. We are checking our processes to make sure this doesn’t happen again.”
Their Twitter account now contains the same images with the correct captions.
Some social media users called for whoever wrote the tweets to be fired
Many social media users called for whoever wrote the tweets to be sacked following the awkward BAFTAs mix-up.
However, others were more forgiving, calling the error an “honest mistake”.
“@Burberry disappointed by the error,” one person wrote. “Of course we are all human and make mistakes, shall we discuss how this happened to fix the issue?”