With the iPhone turning 10 earlier this year the US tech firm is thought to be planning something big for this special anniversary.
Apple CEO, Tim Cook, has already suggested a major upgrade is coming saying: “iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”
Rumours are suggesting Apple's next generation iPhone 8 will feature a new design with a AMOLED screen that covers the entire front of the phone.
Apple Chief Design Officer Jony Ive is reportedly designing the phone so that it resembles "a single sheet of glass".
Facial recognition, wireless charging, faster processor and improved cameras are also expected to be included when the phone is revealed in September.
With Samsung just launching its stunning new Galaxy S8, Apple fans will be desperate to see some major changes.
However, even if Apple doesn't release a new feature-packed device there's one huge reason for sticking with the iPhone.
Apple iPhone 8 is better than its rivals and here's why Apple iPhone 8 – Leaked photos, concept images, and renders Sun, January 1, 2017
iPhone 8 is shaping up to be one of the most impressive Apple smartphones to date, with glass panels on the front and rear of the device, a curved borderless OLED display and no Home Button
Play slideshow VENIAMIN GESKIN • TWITTER • CONCEPT IMAGES 1 of 24
Apple iPhone 8 will debut a brand-new all-glass look, with a curved OLED display and no physical Home Button
Recent data from decluttr.com has revealed how Apple's popular smartphone holds its value far better than any Android device.
A year after launch an iPhone is worth around 50 per cent of its original value whereas devices from Samsung and HTC lose over 70 per cent.
Things get even worse for those people on a two-year contract with Android phones losing 80 per cent of their original value.
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The iPhone, however, continues to perform much better on the pre-owned market losing 70 per cent of price after two years.
Worst still for the Android competition is what happens around the launch of a new iPhone.
The iPhone holds its value much better than rival Android smartphones
According to decluttr, a new Apple release always seems to have a big impact in the industry.
When the Galaxy S5 suddenly had the iPhone 6 and 6 Plus to contend with a few months into its release, its value plummeted 15 per cent in the weeks that followed.
If you are not convinced about switching to the iPhone it seems your best bet is to buy a device from Samsung.
The Korean technology firm's are the best performing in the Android market and appear to hold their value far better than the non Apple competition.
Coming bottom for depreciation is HTC, closely followed by LG who devices plummet by over 80 per cent over the course of two years.
Samsung Galaxy S8 release – Latest smartphone in pictures Wed, March 29, 2017 Play slideshow EXPRESS NEWSPAPERS 1 of 35
Samsung Galaxy S8 release in pictures
Although this latest research is good for Apple fans there could be some bad news on its way later year.
The dramatic redesign purportedly scheduled for the iPhone 8 could trigger an unprecedented level of upgrades when the new smartphone launches in September.
Apple will very likely struggle with the demand, according to sources with knowledge of the company's plans.
This is nothing unusual, Apple could not keep up with demand for the iPhone 7 Plus – especially the new Jet Black finish – and shipping dates were delayed for over a month in some cases. Apple analyst Brian White believes customers can expect more of the same this September.
He wrote in a recent research note: "Our contact strongly believes the 5.8in iPhone 8 will be delayed by several weeks due to challenges around the 3D sensing technology, but still in time for the December holidays.
"This is not the first time that we've heard about a potential delay with a new iPhone; however, our contact was so emphatic about the delay that we are taking this data point more seriously."