Real Madrid star Morata has been linked with moves to Chelsea and Manchester United throughout the summer transfer window.
United initially looked in pole position to snap him up but instead rocked Chelsea by signing the Blues' top target, Romelu Lukaku.
Chelsea have since registered an interest in the player but their efforts to replace Diego Costa with his compatriot have so far hit a brick wall.
Comments made by both Jose Mourinho and Juan Mata hint United still have some desire to lure the 24-year-old to Old Trafford – despite Chelsea's interest and their purchase of Lukaku.
Alvaro Morata's next club: Where could the Real Madrid ace go next? Wed, July 12, 2017
Where is Alvaro Morata tipped to go next? (Odds provided by Paddy Power)
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Where could Alvaro Morata go next? Odds provided by Paddy Power
Alvaro Morata is angry at Real Madrid for preventing transfers to Manchester United and Chelsea
And Spanish outlet Diario Gol claim Morata is unhappy at Real Madrid for pricing him out of a move to the Premier League.
It is said the forward is hellbent on quitting Real as he does not want another season spent behind Karim Benzema and Cristiano Ronaldo in the pecking order.
Chelsea are reluctant to pay £80m for a player that has spent the majority of his time at the Bernabeu stuck on the bench.
Alvaro Morata wants to leave Real Madrid with Manchester United and Chelsea keen
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Jose Mourinho and Antonio Conte both want the Real Madrid striker
And Real's hard stance was also what deterred United from going all out in their pursuit.
However, an end to the saga could soon be in sight.
AC Milan have joined the running and are determined to make him the focal point of their new-look side.
Vincenzo Montella's men have already splurged well over £100million on new recruits, luring big guns such as Andre Silva, Leonardo Bonucci and Ricardo Rodriguez to the San Siro.